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A Touch of Leadership Success

folder_openCulture, Leadership, Tactility
Tactility is the new Vision My partner is a renowned and recognized expert in consumer insight. She tells me that the key to successful marketing is to understand the often unspoken need, want, or desire among consumers, irrespective of whether…
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Panning for Qualitative Insight Gold

folder_openEverything else
During the Klondike gold rush, prospectors would sit in rivers, pan in hand, to sift through streams of rocks and pebbles to find bits of gold. Individually, the tiny nuggets weren’t of much value. Taken together in large enough volume,…
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